{"id":69,"date":"2019-05-28T11:49:23","date_gmt":"2019-05-28T14:49:23","guid":{"rendered":"https:\/\/interagedesign.com.br\/blog\/?p=69"},"modified":"2021-03-30T16:18:26","modified_gmt":"2021-03-30T19:18:26","slug":"o-que-e-briefing","status":"publish","type":"post","link":"https:\/\/interagedesign.com.br\/blog\/o-que-e-briefing\/","title":{"rendered":"O que \u00e9 briefing? Import\u00e2ncia, conte\u00fado"},"content":{"rendered":"\n<p><strong>O que \u00e9 briefing?<\/strong> Qual a import\u00e2ncia do briefing? Quais itens devem conter no documento?<\/p>\n\n\n\n<p>Todo projeto de design ou marketing, at\u00e9 os mais simples, precisam de um elemento-chave que vai definir as decis\u00f5es e a\u00e7\u00f5es a serem tomadas em todas as <strong>etapas de cria\u00e7\u00e3o<\/strong>. <\/p>\n\n\n\n<p>Esse elemento \u00e9 o <strong>briefing<\/strong>, que na tradu\u00e7\u00e3o do ingl\u00eas para portugu\u00eas, quer dizer &#8220;instru\u00e7\u00f5es&#8221;.<\/p>\n\n\n\n<p>Essas &#8220;instru\u00e7\u00f5es&#8221; \u200bfazem um mapeamento do problema e gera &#8220;pistas&#8221; do caminho a ser seguido. Com isso, ganha-se tempo e o sucesso do projeto \u00e9 garantido.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sum\u00e1rio<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabela de conte\u00fado\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/interagedesign.com.br\/blog\/o-que-e-briefing\/#O_que_e_briefing\" >O que \u00e9 briefing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/interagedesign.com.br\/blog\/o-que-e-briefing\/#Por_que_ele_e_importante\" >Por que ele \u00e9 importante?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/interagedesign.com.br\/blog\/o-que-e-briefing\/#Conteudo_do_briefing\" >Conte\u00fado do briefing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/interagedesign.com.br\/blog\/o-que-e-briefing\/#Modelos_de_briefing_da_Interage_Design\" >Modelos de briefing da Interage Design<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_que_e_briefing\"><\/span>O que \u00e9 briefing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>De forma simplificada podemos dizer que o <strong>briefing<\/strong> \u00e9 um conjunto de perguntas e respostas que v\u00e3o servir de guia para o designer executar o projeto.<\/p>\n\n\n\n<p>\u00c9 uma esp\u00e9cie de manual de instru\u00e7\u00f5es que vai direcionar as equipes envolvidas na realiza\u00e7\u00e3o de um projeto de design, marketing ou publicidade.<\/p>\n\n\n\n<p>Alguns profissionais n\u00e3o t\u00eam o h\u00e1bito de enviar <strong>briefings<\/strong> aos seus clientes. E alguns clientes acham perda de tempo responder as perguntas. <\/p>\n\n\n\n<p>Mas na verdade, \u00e9 tempo que se ganha, porque sem essas instru\u00e7\u00f5es o projeto fica sem foco, n\u00e3o se define e o resultado normalmente \u00e9 ruim.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"540\" src=\"https:\/\/interagedesign.com.br\/blog\/wp-content\/uploads\/2021\/02\/o-que-e-briefing.jpg\" alt=\"O que \u00e9 briefing\" class=\"wp-image-384\" srcset=\"https:\/\/interagedesign.com.br\/blog\/wp-content\/uploads\/2021\/02\/o-que-e-briefing.jpg 1000w, https:\/\/interagedesign.com.br\/blog\/wp-content\/uploads\/2021\/02\/o-que-e-briefing-300x162.jpg 300w, https:\/\/interagedesign.com.br\/blog\/wp-content\/uploads\/2021\/02\/o-que-e-briefing-768x415.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Por_que_ele_e_importante\"><\/span>Por que ele \u00e9 importante?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Qualquer <strong>planejamento estrat\u00e9gico<\/strong> de design, marketing ou publicidade precisa de um briefing.<\/p>\n\n\n\n<p>Ali est\u00e3o as informa\u00e7\u00f5es mais relevantes para o desenvolvimento do projeto, documentadas de forma organizada,<\/p>\n\n\n\n<p>No momento da cria\u00e7\u00e3o as possibilidades s\u00e3o infinitas e isso pode gerar projetos demorados e sem foco. Com este &#8220;manual de instru\u00e7\u00f5es&#8221; a probabilidade de ser mais assertivo \u00e9 infinitamente maior.<\/p>\n\n\n\n<p>A equipe de criativos consegue entender o que o cliente quer e com isso atender suas expectativas de maneira mais precisa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conteudo_do_briefing\"><\/span>Conte\u00fado do briefing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O conte\u00fado \u00e9 pr\u00e9-definido pela ag\u00eancia ou designer e pode conter informa\u00e7\u00f5es como:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Dados da empresa;<\/li><li>\u00c1rea de atua\u00e7\u00e3o;<\/li><li>Servi\u00e7os\/produtos oferecidos;<\/li><li>Metas a curto e longo prazo;<\/li><li>Informa\u00e7\u00f5es do p\u00fablico-alvo;<\/li><li>Concorr\u00eancia;<\/li><li>Diferencial&#8230;<\/li><\/ul>\n\n\n\n<p>Os itens acima s\u00e3o gerais a qualquer projeto, mas podem agregar outros itens de acordo com o tipo de projeto a ser criado. Por exemplo, <strong>cria\u00e7\u00e3o de site<\/strong> e <strong>cria\u00e7\u00e3o de marca<\/strong> s\u00e3o projetos que possivelmente ter\u00e3o itens diferenciados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Modelos_de_briefing_da_Interage_Design\"><\/span>Modelos de briefing da Interage Design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aqui na <a href=\"https:\/\/interagedesign.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Interage Design<\/a> utilizamos 2 modelos de briefing:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Cria\u00e7\u00e3o de <strong>logotipos<\/strong>;<\/li><li>Cria\u00e7\u00e3o de <strong>web sites<\/strong>.<\/li><\/ol>\n\n\n\n<p>Existem v\u00e1rios tipos de <strong>briefings<\/strong>. Cada ag\u00eancia ou freelancer adota (ou desenvolve) o modelo mais adequado ao seu neg\u00f3cio. O importante \u00e9 n\u00e3o omitir informa\u00e7\u00f5es relevantes e\/ou incluir informa\u00e7\u00f5es desnecess\u00e1rias.<\/p>\n\n\n\n<p>Fica ent\u00e3o a dica: &#8220;Fa\u00e7a sempre um <strong>briefing <\/strong>e alcance solu\u00e7\u00f5es de sucesso!&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O que \u00e9 briefing? Qual a import\u00e2ncia do briefing? Quais itens devem conter no documento? Todo projeto de design ou marketing, at\u00e9 os mais simples, precisam de um elemento-chave que vai definir as decis\u00f5es e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[7,9,8],"class_list":["post-69","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-grafico","tag-briefing","tag-logotipo","tag-site"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O que \u00e9 briefing? Import\u00e2ncia, conte\u00fado - Blog da Interage Design<\/title>\n<meta name=\"description\" content=\"O que \u00e9 briefing? Qual sua import\u00e2ncia em projetos de design, marketing e publicidade? 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